The rise of eCommerce has been remarkable, revolutionizing how consumers shop and businesses operate. Over the past two years, eCommerce sales have grown by 55%, partly driven by the pandemic. Digital marketplaces’ convenience and accessibility have become increasingly enticing to customers worldwide as they continue to flourish.
The booming eCommerce industry has driven a surge in demand for packaging solutions. The increase in online orders calls for efficient, sustainable, and visually appealing packaging options. With this rapid growth, companies must constantly adapt their packaging strategies, design, and practices to keep pace with evolving industry trends.
Packaging is an indispensable bridge between businesses and consumers, going beyond product delivery to shape the customer experience. For eCommerce packaging, it’s the initial physical connection with the brand, leaving a lasting impression on customers’ minds.
This article delves into the multifaceted relationship between eCommerce and packaging. It explores how online sales’ exponential growth influences the industry’s packaging decisions.
